We believe in bridging cultures through elegance, identity, and shared beauty.

At the heart of our brand lies a vision: to introduce the timeless grace of Emarati abayas to Scandinavia, and to gently shape a new space where two worlds meet. Gulf heritage and Nordic simplicity.

We’ve always been drawn to the richness of the Gulf, its traditions, aesthetics, and sense of dignity. The Emarati abaya is more than a garment; it's a cultural expression, a symbol of femininity, pride, and modest power. We felt that this essence deserved a place here in the North. Not just as fashion, but as inspiration.

Our goal is not to replicate but to connect, to honor the beauty of the abaya while embracing the Scandinavian mindset: thoughtful design, slow fashion, and authenticity. In time, we hope to shape something entirely new, a fusion of traditions that celebrates both heritage and modernity.

This journey began unexpectedly, during what was meant to be our honeymoon. A trip through the Gulf that quickly became something more. We fell in love with the beauty and elegance of Emarati abayas and brought several pieces home for ourselves.
Once back in Scandinavia, we couldn’t help but feel that women here deserved access to this kind of craftsmanship and cultural expression. So, we decided to share a few of the abayas we had purchased, just to see how they would be received. The response was heartfelt with curiosity, admiration, and genuine excitement.. That moment sparked something bigger, what began as a honeymoon naturally turned into what we now call our business moon.

But this isn’t just our journey. It’s a shared one.
We’re building a community, one where women from all backgrounds can come together, celebrate cultural beauty and feel seen, empowered, and connected.

This is more than clothing. This is culture in motion.
Welcome to our story and thank you for being part of it